When considering digital marketing, you need to think wisely to use various strategies, channels, and elements together to maximize the effectiveness. Here are some key components of digital marketing.
SEO (Search Engine Optimization)
SEO (Search Engine Optimization) is a process of optimizing a website’s content and structures to increase visibility on the search engine such as Google, Bing, and others. By optimizing the web page, it can have more traffic by organic traffic.
Content Marketing
Content marketing means to create and distribute content that is relevant and valuable and to appeal, attract and engage with the audience. The content can be on numerous platforms including blog posts, videos, and audio.
Email Marketing
Email marketing is to sending personalized and targeted emails to a list of people (subscribers) to promote products and build customer loyalty.
PPC (Pay-Per-Click) Marketing/Advertising
Pay-per-click is an advertisement where the advertisers pay a fee each time their ads are clicked. This includes all platforms like Google Ads, social media, and others.
Social Media Marketing
Utilizes various social media platforms to build brand awareness, promote products and services, engage with the audience by creating and sharing content, running ads on the page, and interacting with the followers.
Influencer Marketing
Influencer marketing includes collaborating with influencers and individuals with a large audience to promote the products. Since the expansion of easy internet access, this type of digital marketing is attracting attention in the field nowadays.
There are many other components and types of digital marketing and it is important to have a good understanding of which types are the best fit for your business.
