Search Engine Optimization

When getting into the digital marketing world, you will not have a day without hearing the term “SEO”. In this article, we will learn the basic knowledge and the importance of improving SEO.

What is SEO?

SEO stands for Search Engine Optimization and it is one of the vital components of digital marketing. Implementing SEO will help your website to rank in the top search and to be more visible to the internet users (your prominent customers). Where your website will be shown on the search engine result page (SERP) will directly affect the likelihood of your prominent to find you and click on your website. The ranking is determined by how search engines recognize your website so optimizing the page to fit the search engine’s algorithm is important.

Why SEO is so important?

1. The ranking

  • Organic search is when people type in some words into a search engine and get the results. Organic search will be placed just under the paid-advertisement result. The higher the rank in the result, the better chance to be discovered by users.
  • For modern internet users, real-time research is common, and sliding into their search results while the user is in the mind of “purchasing” is important.

2. The better the SEO is, the better the user experience is

Good website optimization means it is easier for the users to navigate the website. When the navigation of a website is clear and easy for the users, the chance of them considering purchasing will increase.

3. Adjusting to the local

When you are a business expanding locally, by understanding what your users need will help you adjust the contents to the local. Having better content for users in specific regions will help you build a reputation.

4. Long-lasting results

Though the result of SEO efforts might take some time to be effective, once you are on the top search, it has a lower chance to drop drastically after. Paid marketing, on the other hand, is a fast-working method yet the result will drop as soon as you stop the campaign. Understanding what your users want and need and modifying the website consistently takes a great effort but it will help the business grow in the long term.

Working on SEO and understanding the data you collect will always help you discover new business chances. Having new realization and optimizing it into your websites could drive more traffics and conversions.

SEO is crucial for any business that has an online presence and it will only grow more important. Having a good SEO plan equals having a better website’s overall quality (content quality, relevance, localization, and user experience) while being cost-efficient. Though SEO has its challenges at times, the opportunity it creates is truly incredible.

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