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Ideas and Tips Learn

Mobile Marketing Campaigns in Japan

Yuina

Japan’s tech-savvy population has embraced mobile technology wholeheartedly, making mobile marketing an indispensable tool for businesses looking to penetrate this profitable market. Understanding not only

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Image of internet across Japan and world
Ideas and Tips Learn

Internet Speed Evolution 

Yuina

In our modern life, the internet is close to a superhighway, facilitating the flow of information, commerce, and entertainment. As the backbone of modern communication

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Ideas and Tips Learn

Podcast Marketing in Japan

Yuina

In recent years, podcasts have emerged as a popular medium for entertainment, information, and education globally. A podcast is essentially an audio program, similar to

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Ideas and Tips Learn

How to Win Audience in Digital Marketing: Generational Consideration

Yuina

In digital marketing, one size does not fit all, especially when targeting different generations. Understanding the preferences and behaviors of the targeted age groups is

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Source Code
Ideas and Tips Learn

Contents Transfer and What to Do to Save SEO Efforts

Yuina

Whether you are rebranding, migrating to a new platform, or consolidating online properties, moving content from one website to another can be a useful way

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Writers in a nice office
Ideas and Tips

Copywriting: Captivate the Audience

Yuina

In digital marketing, the power of a well-crafted catch copy cannot be overstated. Whether you are promoting a product, service, or idea, the ability to

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Happy Bag Sales
Ideas and Tips

“Fukubukuro” – Japanese Black Friday?

Yuina

As the Western countries are anticipating the Black Friday Weekend for its well-known big sales this week, the Japanese audience has to wait a little

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Personalization on smartphone
Ideas and Tips Learn

Personalized Marketing on Digital Platforms: Engaging the Modern Audience

Yuina

In recent years, personalized marketing on digital platforms has emerged as a powerful strategy for businesses. With the vast amount of data available and higher

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Connection in business
Ideas and Tips Learn

LinkedIn: Challenges in Expanding to Japan

Yuina

LinkedIn, the professional networking platform, has successfully connected millions of professionals worldwide, yet it has faced significant challenges in expanding its presence in Japan. When

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EC commerce shopping cart
Ideas and Tips Learn

Cart Abandonment Rate and User Experience

Yuina

When you are in the e-commerce business, one of the most important numbers you need to watch out for and monitor is the cart abandonment

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Yuina

Hello! I'm a digital marketing consultant based in Tokyo. Join me on my journey through the ever-evolving world of digital marketing in Japan, where I'll share insights, discoveries, and lessons learned along the way!

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