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Japan's Digital Marketing Now and Future

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Year: 2023

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Ideas and Tips Learn

How to Win Audience in Digital Marketing: Generational Consideration

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In digital marketing, one size does not fit all, especially when targeting different generations. Understanding the preferences and behaviors of the targeted age groups is

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Holiday Season: Western Countries vs Japan

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The holiday season is celebrated across the globe with unique customs and traditions. In the Western countries, Christmas is a major holiday, while in Japan,

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Ideas and Tips Learn

Contents Transfer and What to Do to Save SEO Efforts

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Whether you are rebranding, migrating to a new platform, or consolidating online properties, moving content from one website to another can be a useful way

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Japanese Unique Platform “Niconico” and Its Potential in Digital Marketing

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Online streaming has become one of our most favored forms of entertainment in modern society, many platforms have developed and spread across the world. Niconico

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Ideas and Tips

Copywriting: Captivate the Audience

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In digital marketing, the power of a well-crafted catch copy cannot be overstated. Whether you are promoting a product, service, or idea, the ability to

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“Fukubukuro” – Japanese Black Friday?

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As the Western countries are anticipating the Black Friday Weekend for its well-known big sales this week, the Japanese audience has to wait a little

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Japanese Consumer Behavior: Online Research and Offline Purchase

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While the world is in the era of booming e-commerce, Japan stands out as a unique market where traditional offline purchases continue to hold substantial

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Ideas and Tips Learn

Personalized Marketing on Digital Platforms: Engaging the Modern Audience

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In recent years, personalized marketing on digital platforms has emerged as a powerful strategy for businesses. With the vast amount of data available and higher

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Understanding Cookies on Websites

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Have you ever wondered how websites remember your preferences or what is in your shopping cart? It is all thanks to a system called cookies.

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Ideas and Tips Learn

LinkedIn: Challenges in Expanding to Japan

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LinkedIn, the professional networking platform, has successfully connected millions of professionals worldwide, yet it has faced significant challenges in expanding its presence in Japan. When

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Japanese Digital Marketing Agency - Mahana Corporation

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Recent Posts

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    The Unique Japanese Consumer Behavior

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Hello! I'm a digital marketing consultant based in Tokyo. Join me on my journey through the ever-evolving world of digital marketing in Japan, where I'll share insights, discoveries, and lessons learned along the way!

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